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The Ferrero Group will acquire WK Kellogg Co for $23 per share in cash, representing a total enterprise value of $3.1 billion. The acquisition includes the manufacturing, marketing and distribution of WK Kellogg Co's portfolio of breakfast cereals across the United States, Canada and the Caribbean. It also will acquire frozen treat brands like Blue Bunny, Bomb Pop, and Halo Top as part of Ferrero's plan for strategic growth and expansion across North America.
Rachel Jaiven, director of marketing, Häagen-Dazs, discusses ice cream trends and sustainability in our “Let’s Talk Dairy” podcast. With more than 17 years of experience in the food and beverage consumer goods category at Dreyer’s Grand Ice Cream (formerly a part of Nestlé), Jaiven oversees the Häagen-Dazs brand and a product portfolio that generates more than $1.4 billion of retail sales in the United States.
A new voluntary effort led by the International Dairy Foods Association (IDFA), in partnership with dozens of America’s ice cream makers, promises to eliminate certified artificial colors from ice cream products made with real milk by Dec. 31, 2027. The companies, which make up 90% of ice cream volume, have pledged to eliminate the use of certified artificial colors Red 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5, and Yellow 6 from their ice cream and frozen dairy desserts by 2028.