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Appealing to younger generations


Andy Judd, chief marketing officer of Yasso, speaks about the company’s marketing approach and how it reaches out to millennials and Gen-Z consumers.

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Kathie Canning is editor-in-chief of Dairy Foods.
Contact her at 847-405-4009 or canningk@bnpmedia.com.

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He speaks to the idea behind Yasso’s recently launched “Tastemonial” TikTok challenge, in which the company invites influencers and customers to share their impressions of Yasso’s products on the platform. Judd also shares how the company’s approach to marketing its products has changed over the years as social media has evolved.

In this episode, Judd discusses:

  • Yasso’s evolving approach to marketing its products.
  • How Yasso develops new marketing initiatives.
  • The idea behind the “Tastemonial” challenge on TikTok.
  • How Yasso reaches out to millennial and GenZ consumers.
  • What’s next for Yasso’s marketing department.

In Episode 12 of the “Let’s Talk Dairy” podcast, Andy Judd, chief marketing officer of Boulder, Colo.-based Yasso, joins us to discuss the company’s latest marketing initiatives, including how the company reaches younger generations.

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FEBRUARY 2022   |  dairyfoods.com

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