Dairy Foods' podcast featuring enlightening interviews with dairy industry experts.
LET'S TALK DAIRY
Marketing expert joins “Let’s Talk Dairy” podcast
Scott Dahl discusses successful campaigns he has implemented in the dairy industry, plus much more.
Kathie Canning is editor-in-chief of Dairy Foods.
Contact her at 847-405-4009 or canningk@bnpmedia.com.
Photo courtesy of themotioncloud via gettyimages.com.
Scott Dahl, an award-winning creative leader who serves as chief creative officer for Nordeast Marketing Group, joins Dairy Foods for Episode 60 of the “Let’s Talk Dairy” podcast, where he discusses marketing of dairy products. Dahl served in leadership roles at Betty, BBDO and OLSON, where he helped guide creative work across a wide range of industries including tourism, consumer packaged goods, professional sports, hospitality, gaming, retail, financial services and healthcare.
Over his career, Dahl has created iconic campaigns for such brands as the Minnesota Lottery, Dairy Farmers of America/Kemps, Target, Hormel, Ferrara Candy Co., the Minnesota Vikings, Minnesota Twins, and Buffalo Wild Wings.
During this podcast, Dahl discusses the following:
- How dairy industry marketing might be different from other industries.
- Trends impacting dairy industry marketing.
- What, based on his experience, he has seen as an unmet need that the industry should consider or channels where they might be more visible.
- Specific examples of successful dairy processor marketing campaigns.
What campaigns could be powerful for segments of the dairy industry including milk and cultured dairy. DF
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This podcast is sponsored by Lineage.