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JULY 2025

Tillamook turns up the cheese spice; Breyers gives fans cool-er way to enjoy S’mores; Flora Code sets new standard in gut health.

EAT. DRINK. DAIRY.

NEW ICE CREAM FLAVORS, NEW NATIONAL AD CAMPAIGN

FatBoy Ice Cream suggests that “freezer fans, buckle up” as “America’s No. 1 Ice Cream Sandwich” steps into the spotlight. In addition to four new flavors, the company is launching its first-ever national paid advertising campaign, which includes a joyful, full-throttle celebration of everything thick, creamy and unapologetically indulgent. FatBoy, a brand of Casper’s Ice Cream, founded in 1925 in Richmond, Utah, unveils the following bold, thick flavors: Cinnamon Churro Ice Cream Sandwich; Hot Fudge Brownie Ice Cream Sandwich; Mint Cookies & Cream Ice Cream Sandwich Pop; and Birthday Cake Ice Cream Sandwich Pop. From coast to coast, FatBoy is still bringing bold flavor and big smiles to ice cream lovers everywhere. Both the ice cream sandwiches (six packs) and sandwich pops (four packs) are expected to sell for an average retail price of $5.99 per package.

TURNING UP THE CHEESE SPICE

Tillamook County Creamery Association (TCCA) introduced four new cheese flavors. They are Spicy Colby Jack Slices, which combine Colby and Monterey Jack Cheese and turn up the spice with Jalapeño, Chipotle, and Scotch Bonnet Peppers; Spicy Mexican Blend Farmstyle Thick Cut Shreds, a blend of Medium Cheddar, Monterey Jack and Colby Jack Shredded Cheeses with Jalapeño, Chipotle, and Scotch Bonnet Peppers; Extra Sharp Triple White Cheddar Shreds brings TCCA’s Extra Sharp White Cheddar to a new level, with a blend of Extra Sharp White Cheddar Cheese, Sharp White Cheddar Cheese and Medium White Cheddar Cheese; and Smoked Medium Cheddar Slices, which are made with real natural wood smoke, bringing a bold, hickory flavor to every slice. Tillamook products are available across the country at Kroger, Albertsons, Safeway, Publix, Ahold Delhaize, and many other grocery stores.

PACKED WITH PROTEIN

Clover Sonoma launched its Pasture Raised Organic Greek Nonfat Plain Yogurt, which is made with fresh pasture raised organic milk from Clover's network of California family farms. The new Greek yogurt contains 22 grams of protein per serving with zero grams of added sugar and live and active cultures to benefit gut health, the Petaluma, Calif.-based dairy says. As stewards of the largest regeneratively managed organic dairy farmland in California, the Greek yogurt’s packaging highlights its partnership with Kiss The Ground, an audience-supported nonprofit dedicated to promoting regeneration and healthy soil as viable solutions for our wellness, water, and climate crisis. The Organic Greek Nonfat Plain Yogurt is available at independent and natural grocers as well as major retailers such as Safeway and Sprouts for a suggested retail price of $9.99 for a 32-ounce multi-serve container.

A FAVORITE CAMPFIRE TREAT IN FROZEN FORMAT

Breyers unveiled its new Campfire Collection of S'mores treats with its first-ever “freezerpit.” The Breyers Campfire Collection features the taste of ooey-gooey marshmallows, creamy Hershey’s Milk Chocolate and crunchy graham cracker in frozen treats, like bars, sandwiches and tubs, the Englewood Cliffs, N.J.-based company says. Additionally, fans could also enter for a chance to win a mini freezerpit – an ice-cold tabletop cooler (a stone firepit) with faux smoke designed to chill the frozen treats for on-the-go S’mores moments. The Campfire Collection S'mores features 48-ounce Ice Cream Tubs and 16-ounce Pints; S’more Bars with a toasted marshmallow base surrounded by a chocolate layer and coated in graham crackers; and Campfire Collection Sandwich, with a toasted marshmallow base filling with chocolate swirls sandwiched between two graham cracker wafers.

A PERFECT PAIRING WITH A NOSTALGIC BLEND

Pabst Blue Ribbon (PBR) and Yancey’s Fancy introduced Pabst Blue Ribbon Beer Flavored Cheese. The company notes that it was inspired by PBR’s unexpected foray into cheese-making during Prohibition, and Yancey’s, as a House of Flavor, was thrilled that the partnership blended two of America’s great traditions: beer and cheese. The bold, flavorful cheddar brings a unique spin to everything, from charcuterie platters to epic grilled cheeses, heartwarming mac and cheese, or just a midnight snack straight from the fridge, Yancey’s states. Pabst Blue Ribbon Beer Flavored Cheese is available in supermarkets nationwide.

A SPOONFUL OF STRAWBERRY SUNSHINE

Oui by Yoplait is debuting its newest special-batch flavor of the French-style yogurt: Strawberry Lemon. General Mills also announced Yoplait, Go-GURT and :ratio are leveling up with more protein, offering options with up to 25g of protein per serving to fuel snack time, play time, and everything in between. The Strawberry Lemon Oui blends juicy strawberry with the brightness of summer lemon. Yoplait Protein delivers 15g of protein in flavors like Strawberry, Strawberry Banana and Mixed Berry. :ratio Protein Dairy Snack serves up a Strawberry Cheesecake flavor with 25g of protein and just 3g of sugar. Go-GURT is the ultimate fun, fruity snack for kids (and kids-at-heart), now with a boost in Go-GURT Protein — offering twice the protein of Original Go-GURT in flavors like Strawberry, Strawberry Kiwi, and Berry.

DON’T PANIC, IT’S ORGANIC

Family-operated Natural Grocers has expanded its house brand cheese line with five new organic varieties. The new additions offer even more ways to enjoy premium quality at an “Always Affordable Price,” the Lakewood, Colo.-based natural grocer states. From bold blends to everyday staples, the private-label brand includes three Organic Cheese Blocks (Havarti, Mild and Medium Cheddar) that are available for a suggested retail price of $6.49 for an 8-ounce block. The Organic Medium Cheddar Cheese Slices and the Organic Sharp Cheddar Cheese Shreds retail, respectively, for $4.99 for a 6-ounce package. Made with real California milk and crafted in accordance with Natural Grocers' pasture-based dairy standards, the blocks, slices and shreds are exclusively available at Natural Grocers stores nationwide.

A HINT OF TROPICAL MAGIC

Pitaya Foods is shaking up the frozen snack aisle once again with the brand's newest line of Swirl Smoothie Bowls that are non-GMO, indulgent and nutrient-forward snacks that do not require compromise, the San Diego-based company says. The new Swirl Smoothie Bowl line is USDA Organic certified, dairy free, gluten free, and vegan. The vibrantly bright colors and flavors are natural and plant-based from spirulina and dragon fruit. The new Swirl Smoothie Bowls line includes three varieties: Acai & Strawberry, Blue Coconut & Pineapple and Passion Fruit & Dragon Fruit, a tangy tropical blend of passion fruit and dragon fruit layered with strawberry pieces and mango puree for a refreshing contrast of sweet and tart, plus 25% of your daily vitamin E.

THE FUTURE OF GUT HEALTH

Flora Code unveiled three flavors and a fresh new look for its powdered probiotic supplement that features a patented activation technology, which the Dallas-based company says features enhanced solubility for even better absorption. It is available in Vanilla Honey, Peach Elderflower and its best-selling Unflavored, which offers endless versatility in yogurt, oatmeal, baked goods, coffee, tea, smoothies and the beverage of one’s choice. It’s as easy as pour, stir and enjoy, the company says. Founded by Katherine Levy, Flora contains 100 million high-quality CFUs and uses patented activation technology to "wake up" the bacteria once they arrive in the small intestine. This targeted activation reawakens 95% of the spores right where they're needed, allowing them to become active, live bacteria and deliver meaningful gut health benefits.

All images were provided by their respective companies. Used with permission. Company links available in the Editorial Index.