HARD-HITTING WORKOUT FORMULA

Global workout powder C4 Energy debuts its first rebrand along with a formula with harder hitting ingredients than ever before, the company says. The pre-workout powder contains double the active ingredients featuring more efficacious performance energy ingredients including PeptiPump, a cutting-edge, AI-powered designer peptide only found in C4 that maximizes performance with increased caffeine levels. Alongside a new packaging design, the C4 Pre-Workout Powder rebrand also features the “We Hit Harder” brand campaign with some of the biggest and hardest-hitting talent in the space from celebrity trainer, Ron Boss Everline (trains Kevin Hart), to bodybuilding legend, Jeff Seid, and fitness fanatic and trainer, Miranda Cohen. C4 is available in Hawaiian Punch and Popsicle flavors, with more flavors to be unveiled throughout the year. The 60-serving container can be purchased on Amazon.com and The Vitamin Shoppe stores nationwide for a suggested retail price of $54.99 for a 13.5-ounce container.

DAIRY WITHOUT THE LACTOSE

Prairie Farms Dairy, Edwardsville, Ill., announced major additions to the lactose-free category. The new lactose-free lineup is being introduced as the “Gold Standard” for lactose-free whole and 2% milk in gallons and cottage cheese and sour cream in 16-ounce tubs. The lactose-free gallon of milk, a first-of-its-kind option, offers the convenience of a larger multi-serve container and more value because it contains 33% more milk than the 96-ounce option offered by the leading national brand of lactose-free milk, the company says. Prairie Farms claims it has perfected the process of making lactose-free milk and cultured products that taste the same as their award-winning full-lactose counterparts. After a soft launch in April in the St. Louis metro area, distribution of the Prairie Farms lactose-free lineup will expand throughout America’s heartland this month, just in time for National Dairy Month. To mark its entry in the category, an on-pack QR code links to a page dedicated to lactose-free products, coupons, recipes, and more information about the farm-to-table journey.

A COOL WAY TO GET CAFFEINATED

International Delight, a brand of Danone North America, Broomfield, Colo., teamed up with the Hershey Co. to unveil new REESE'S Iced Coffee in ready-to-sip cans. Inspired by the beloved candy, and in response to the fandom surrounding International Delight REESE'S Iced Coffee in 64-ounce cartons, new International Delight REESE'S Iced Coffee cans bring coffee and candy lovers a sweet escape they can now enjoy on-the-go, the company says. Brittney Polka, vice president of Ready-to-Drink Beverages at Danone North America, says: “In today's fast-paced world, it’s easy to forget to take a moment for yourself. We want International Delight REESE’S Iced Coffee cans to help add delight to your daily grind, helping you feel treated not defeated!” The canned coffees are available at 7-Eleven and select convenience, grocery and dollar stores nationwide for a suggested retail price of $2.68 for a 15-ounce can.

CRYOGENIC TECHNOLOGY LOCKS IN FRESHNESS

CitraPac introduces Triple Berry as the newest variety of Nature’s Premium Fruit Pearls. Triple Berry is available in the frozen fruit sections of major retailers. Nature’s Premium Fruit Pearls are natural, healthy snacks made in the United States with fruit and simple ingredients. Frozen at the peak of ripeness, CitraPac locks in nutrition and optimal freshness, the company states. As an alternative to traditional fruit servings, Fruit Pearls makes it easy for consumers to keep healthy snacks on hand and reduce food waste versus highly perishable products. With only 50 calories per serving, the frozen fruit snacks offer guilt-free indulgence and are a good source of vitamin C with fruit bites and pearls of frozen juice. The frozen treats are made at its state-of-the-art, positive pressure, HEPA-filtered manufacturing plant in Sebring, Fla. Triple Berry Fruit Pearls are available in 9.2-ounce boxes that contain four 2.3-ounce cups at such retailers as Walmart, Publix, Meijer and Ingles.

CAN’T OUT-FOX THIS FOX

Elizabeth, N.J.-based Belton Farm, an exclusive Atalanta partner, has launched a re-brand of one of its bestselling products, Red Fox aged Red Leicester, its White Fox White Leicester and Smoked Red Fox. Central to the redesign is more eye-catching packaging, featuring a vibrant color palette and greater emphasis on the brand’s playful fox to widen the products’ appeal. The Red Fox name is intentional, referring to the weather vane that has stood aloft Belton Farm since 1815. At the same time, a fox was a fitting mascot as the animal has served as the key symbol of Leicester and Leicestershire for centuries, perfect for a Red Leicester cheese. The company believes its new, more vibrant, colorful package designs will enable it to attract new, younger cheese lovers looking for a taste and texture sensation. Red Fox packs and shelf-ready packaging is available in national and independent retailers.

MIGHTY MOZZARELLA BRINGS THE MELT

Tillamook County Creamery Association (TCCA) introduced Whole Milk Mozzarella, the third new product (in as many months) from the co-op in 2024. The new Tillamook Whole Milk Mozzarella line includes an assortment of four mozzarella products, made with whole milk: Farmstyle Whole Milk Mozzarella Shreds, Farmstyle Whole Milk Mozzarella Slices, Whole Milk Mozzarella Snack Portions and Whole Milk Mozzarella Chunk. “No matter how you pull it, shred it, stack it, or slice it, Tillamook is known for making creamy, melty, extraordinary cheese, and our new lineup of Mozzarella is no different," said Steve Marko, TCCA’s senior director of research and development. Tillamook Whole Milk Mozzarella is available across the country at Albertsons, Safeway, Target, Kroger, and many other grocery stores for a suggested retail price of $4.29.

SHAKING IT UP WITH PLANT-BASED SHAKES

Muscle Milk, a brand of CytoSport Inc., announced it has entered the plant-based category with new plant-based protein shakes that pack 30 grams of protein per serving. Available in two creamy flavors, Chocolate and Caramel Vanilla, the protein shakes are the first-ever plant-based line from the sports nutrition brand, the company says. The new ready-to-drink Muscle Milk Plant Protein contains all nine essential amino acids, is an excellent source of vitamin B12, a good source of iron, and is designed to help rebuild muscles after exercise, the company says. Muscle Milk also served up a marketing campaign, “Strength For It All,” starring retired WNBA’s Candace Parker and baseball star Julio Rodriguez. Muscle Milk Plat Protein is available nationwide and on Amazon.com for a suggested retail price of $4.99 for a single-serve 11-ounce bottle, while a four-pack is $10.99.

NEW ICE CREAM INSPIRED BY OZARKS’ COASTER

Hiland Dairy, Springfield, Mo., launched its new Fire in The Hole ice cream, which is inspired by Silver Dollar City's new indoor family coaster. The flavor, reminiscent of a fireside s'mores experience, pays tribute to the legendary night when the Baldknobbers set fire to the mining town of Marmaros, encapsulating a piece of history with every scoop, the company says. Designed to bring a thrilling taste experience to ice cream enthusiasts, Fire in the Hole blends creamy marshmallow-flavored ice cream swirled with rich chocolate ribbons and sprinkled with crunchy graham cracker pieces. The third collaboration between Hiland Dairy and Silver Dollar City, Fire in the Hole joins two previous ice cream collaborations: Time Traveler and Outlaw Run. A ticket to a nostalgic and adventurous ride through the palate, Fire in the Hole debuted with exclusive tastings at the theme park’s Hannah's Ice Cream Shop, and is now available in grocery stores that carry Hiland products.

“FETCH” NEW BUTTER PARTNERS WITH "MEAN GIRLS”

Churn Foods, the grass-fed flavored butter company in Culver City, Calif., released a Hot Honey Butter, in collaboration with Paramount Consumer Products, to celebrate the 20th anniversary of the fan-favorite classic "Mean Girls" (2004), as well as the streaming premiere of the 2024 “Mean Girls” on Paramount+. The collaboration, which combines grass-fed, hormone-free, non-GMO, high butterfat, European-style butter with flavor-packed ingredients, is hand-selected by founder Chef Michael Tashman. “Our new Hot Honey Butter was created to make your meals more fetch and unlike the Plastics, you can sit (and cook) with us. Whether you choose to use the butter on popcorn, flavor your overnight oats, or use it for a unique spin on wings, the limit does not exist,” Tashman said. The hot pink packaging and sleeve was inspired by the infamous “Burn Book” from the movie and is decorated with the same font/design as the original prop from the movie. The hot honey butter can be purchased directly from Churn Foods’ website for $10 for a 3-ounce tub.