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NOVEMBER 2024

NOVEMBER 2024    vol. 125    no. 11

IN THIS ISSUE

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The outlook for U.S. dairy products in 2025 varies by product. The two exports with the most-clear trajectories are cheese and skim powders (nonfat dry milk (NFDM)/skim milk powder (SMP). Available supply in the U.S. looks like it will be the main drivers for cheese and NFDM/SMP, while the other products will be driven by a combination of the other factors.

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Like a powerful blizzard blasting the landscape, health and wellness is socking it to the dairy ingredients’ sector. But rather than snow, ice and high winds pelting consumers, shoppers are facing a deluge of such positive elements as products that are low in sugar, high in protein, and those that contain prebiotics and probiotics.

Sponsored by IFPC.

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The good news is the entire butter/margarine/spreads category saw growth in the 52-week period ending Aug. 11, according to data from Chicago-based market research firm Circana. Dollar sales ticked higher by 1% year over year (YoY) to $7.3 billion, with unit sales increasing the same 1% figure to 1.6 billion.

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Like several other categories, overall, the skies are cloudy for non-dairy beverages, but with little rain predicted. Sales in the vast category are mixed year-over-year (YoY), but there are plenty signs of strength. Declining subcategories certainly did not take it on the chin, perhaps a good sign for the industry.

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The magnanimous cultured dairy category — comprising such diverse segments as cottage cheese, yogurt, drinkable yogurt, kefir, sour cream, cream cheese and refrigerated dips — is like a clear-blue summer sky with resurging, in some cases, double-digit growth that is “eclipsing” much of the dairy industry.

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When exploring the State of the Industry of cheese, it’s “summer lovin’” for the $68.1 billion cheese category, which has been bolstered by strengthened per capita income, enabling consumers to “trade up” for more artisanal premium cheese.

Sponsored by Nercon.

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Overall, ice cream/sherbet sales rose by 3% year over (YoY) to $8.6 billion for the 52 weeks ending Aug. 11, according to Chicago-based market research firm Circana. Unit sales picked up 0.5% YoY to 1.84 billion. Frozen novelty sales ticked slightly higher by 1% YoY to $8.74 billion, while unit sales for the period ending Aug. 11 declined by a small 0.2% to 1.86 billion.

Sponsored by Nelson- Jameson.

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Market research firm Circana reports that in U.S. multi-outlets and convenience stores for the 52 weeks ending Aug. 11, the overall milk category, comprising refrigerated milk, refrigerated alternative milk, “all other” refrigerated milk and non-dairy refrigerated milk, notched $19.6 billion in dollar sales at a slight 1.2% decrease over the prior year. In the “all other” refrigerated milk segment, however, it was near-perfect fall sunshine with 21.2% growth and $252 million in sales.

DEPARTMENTS  

Publisher's Letter

Eat. Drink. Dairy.
A.1. debuts first innovation outside the sauce bottle with A.1. Steakhouse Butter; BODYARMOR transports fans to an NFL combine; Nurri’s Chocolate Ultra Filtered Milk Shake boasts high protein and low sugar.

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